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After two decades in the corporate world as a marketing and communications executive, Dana followed her heart and passion to create a successful beauty business. Driven by her enthusiasm for magnifying a woman's attractiveness and fondness for beauty, she embarked on her own business journey.


A Philadelphia native, Dana now lives in Palm Beach Florida with her husband Garry and loveable kittie cats Sonny and Gizmo. She spends her time growing her business, listening to True Crime podcasts, reading the latest business book by the pool and swimming in the ocean.

  • Served over 5,000 brides, party members and special occasion clients over the last 15 years

  • Won Procter & Gamble “Beauty Bar” contract serving players and their families during the 2017 Philadelphia-hosted NFL Draft

  • Lead makeup artist for NBC’s 10! Show

  • Celebrity work includes Gavin Rossdale of Bush, David Tutera, and Heather Blaine Mitts, an Olympic gold medalist, as well as local authors, politicians, and executives

  • Featured as a ”Dynamic Women” of Philadelphia in Philadelphia Style.

  • Graduated cum laude from Rutgers University

  • Attended Jean Madeline Aveda Institute and is licensed in esthetics

  • Corporate career includes positions at the Economist, Sunoco, Inc., BOYDS Luxury Clothiers in marketing, communications and public relations

  • Received the “Volunteer of the Year” Award from the Philadelphia Prison System

  • Voted Fox Small Business of the Day

  • WeddingWire Couple’s Choice award 2011-2024.

  • Speaker, 2024 WeddingPro Experience, Palm Beach, FL.

  • Member, WIPA Southeast FL (Wedding International Professionals Association)

Dana Speaking At 2024 WeddingPro Event

Dana spoke at the 2024 WeddingPro Experience on pricing strategies.

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